Sello is an e-commerce management platform which specializes in marketplaces. Sello can be used for selling your products from your online store platform, or straight from myOGO, to many different marketplaces. Sello with OGOship can be used with or without an integration to an online store.

Create your own merchant accounts to desired marketplaces and connect them with Sello. Then integrate Sello to myOGO.

By using Sello with myOGO, you can expand your sales to across several different marketplaces and reach more customers around the world.


Sello offers three choices on pricing. If you are using Tradera or Fruugo, the service is free, though it does not have all the features available.

Premium plan has a monthly fee and a commission on orders. If no sale is made, the service is free of charge.

Read more about Sello pricing.

Instructions for integration


Go to the upper right corner on the Sello settings page and click 'Developers'.

Click to create a new API and give the API a name and save.

Go to myOGO 'Edit merchant' page and add Sello integration.

Copy the API from Sello to the Sello integration on myOGO. Remember to enable scheduled latest changes update after the goods are in stock.

When the integration has beet set up, go to product sync page. If the products are not yet visible, click the 'refresh' button on the upper left side.

When the products are visible on the Sello side of the page, click on all, or the desired products to create them to myOGO. Read more about product sync page.

When the physical products arrive to the warehouse, the stock amounts will be visible in both, myOGO, and Sello.